Charlie Denson 2013 Commencement Speech at Utah State University 耐克主席查理·邓森2013开始在犹他州立大学的演讲
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Good morning, everyone
大家早上好
I guess the first matter at hand today is to congratulate all of you
我想 今天的第一件事是祝贺你们所有人
That's why we're here
这正是我们在此的原因
and specifically
特别地
you and your families
你和你的家人
because as we all know
因为众所周知
it's great to have a backup team behind you
一个后援团队是非常重要的
but today is all about you, so congratulations
不过今天都是关于你们 祝贺你们
It's about completing the next leg or the next step at least in a life long journey
这是关于完成漫长人生旅途中的下一步
for being recognized today for the completion of a task that you all set out to accomplish
祝贺你们今天达成了自己的阶段性既定目标
some, a couple of years ago
有些人 只花了少数几年
and maybe for others, even longer than that
其他人 也许花了更长时间
Well done and congratulations
你们都是好样的 恭喜你们
The second matter for me personally is to thank President Albrecht
然后 我个人要感谢阿尔布莱特校长
the Board of Trustees
董事会
and the entire administration and staff of Utah State University
以及犹他州立大学的整个管理和教学团队
It is truly an honor to be here today for taking this important event
今天能出席这个重要场合 我感到非常荣幸
And I would like to thank my wife Trina
我还要感谢我妻子 特瑞娜
and my children, Justin, Jackson, and Lindsey
还有我的孩子 贾斯丁 杰克逊 林德赛
as well as my niece Troeger with us today
还有今天出席的我的侄女特劳格
Without them, I wouldn't be standing here myself
没有他们 我今天不可能站在这里
I would also like to recognize and congratulate the other honorees
我还想恭喜和祝贺其他的荣誉学位获得者
who are being recognized here today at the commencement ceremony
你们也在今天的授学位典礼上得到了承认
a federal magistrate
一位联邦行政司法官
a president of a prestigious international university
一位国际知名大学校长
and a US senator is a pretty good company for your next jock to keep
还有一位美国参议员
Congratulations
祝贺你们
Okay, where should I start?
好 我应该如何开始呢
I guess a brief summary of how "I" got here today
首先简要总结一下 我是如何走到今天的吧
It was the spring of 1976
1976年春天
when I arrived here in Logan, as a "walk on" football player
我作为一名龙套橄榄球运动员来到洛根
hoping to earn a scholarship in new coach
希望在新教练布鲁斯·斯奈德
Bruce Snyder's football program
的橄榄球项目中获取学术成就
I had come on the advice of my junior college coach Terry Shea
我是接受了初级学院教练特里·谢的建议
who had joined Snyder's staff and thought I might be able to play
他当时加入了斯奈德的团队 认为我有用武之地
It's interesting
这很有趣
all the parallels I have found between sport, business and life in general
这让我在体育 经营和更一般的生活中 找到了平衡
Competitiveness, teamwork, preparation --
竞争性 团队合作 准备
just to name a few
我只简要介绍一些
And it was 35 years ago
35年前
when I happen to be sitting in this same Spectrum Arena
我也是坐在这个光谱球馆内
celebrating my own completion of my degree
庆祝我自己完成学业
a major in marketing, with a minor in economics, from Utah State
从犹他州立大学获得营销为主经济为辅的学位
At the time, I was a lot more excited about "being done with school"
当时 我对"完成学校学习"非常兴奋
than worrying about what was next
而没怎么担心后面该怎么做
The naivete and exuberance of youth was serving me well at the time
年轻人的天真和活力正是我当时的最好写照
So I celebrated, of course
我当然是庆祝了
I took a trip to places I'd never been
我到一些没去过的地方旅行
the east coast, NYC, Washington, D.C., Miami, and down through the Caribbean
到东海岸 纽约市 华盛顿特区 迈阿密 还去了加勒比
It was when I returned home to Oregon, immediately after I returned home
我一回到俄勒冈的家中
and my Dad said, "Okay, now what?"
老爸就问 "好了 下面怎么办"
Sound familiar?
听起来耳熟吧
Well, I really didn't have a specific plan
其实我没有什么计划
I knew I wanted to get started on my career
我知道我要开始职业生涯了
I didn't want to go to grad school
我不想去读研究生
and I loved business, and of course sports
而我喜爱经商 也喜爱运动
So I applied, and was accepted
于是我申请并被接纳到
into one of the regional department store executive training programs
一个区域性百货店管理人员培训项目中
When asked what department I was interested in, my reply was obvious
当有人问我对哪一块感兴趣时 毫无疑问我的回答是
I'll take sporting goods
体育运动商品
Not long after that
不久后
I ran into a long-time family friend whom I had grown up with
我偶遇了一位同我一同长大的家族朋友
He had run track for the University of Oregon
他在俄勒冈大学当过田径运动员
under the legendary track coach, Bill Bowerman
师从于传奇田径教练 比尔·鲍尔曼
After graduation, he had gone to work for this small start-up shoe company
毕业后 他到一个很小的刚成立的鞋业公司中工作
started by Bowerman and one of his former athletes, Phil Knight
这个公司是鲍尔曼和他原来的运动员菲尔·奈特所创立
Bowerman was always tinkering with ways to make lighter, better shoes
鲍尔曼总想制造出更轻更好的鞋
and give his athletes a competitive advantage
让他的运动员具有竞争优势
And Knight had finished his MBA at Stanford
而奈特刚在斯坦福完成他的MBA学业
writing his thesis on
他的论文是关于
how to manufacture athletic footwear in Asia much more efficiently
如何在亚洲更高效地生产运动鞋
So they birthed an idea, shook hands
他们于是碰撞出思路 开始携手合作
And eventually named their company Nike
最终 他们将公司命名为耐克
after the Greek goddess of victory
以希腊胜利女神的名字命名
I had heard of it
我听说过它
and in fact
而且实际上
I had even purchased several pairs of shoes while I was in high school and college
我甚至在高中和大学的时候 买过几双它的鞋子
He asked me if I would be interested in a job
他问我 有没有兴趣在这家公司工作
But the idea of attaching my fragile career plan
我觉得我的职业计划本就脆弱不堪
to a small company run by a bunch of ex-jocks
若是再投身于一家前大学运动员开的小公司
was something I didn't think was a very good idea, so I said no
这肯定不是一个好主意 于是我拒绝了
We all make mistakes
所有人都会犯错
I focused on my department store job through the holiday season
假期间 我集中精力干我的百货店工作
Needless to say, if any of you have ever worked retail at Christmas
毋庸赘言 在圣诞节做过零售的人都知道
you know it is a lot of hard work
这是非常艰苦的工作
I wasn't sure it was going to be the career I was looking for
我不确定 这是不是我要寻找的职业
So, I called my friend again to see how he was doing
于是 我打电话给那位朋友 问他干得如何
He was managing a small group of retail stores
他正管理一小拨耐克零售店
that the Nike Company had opened to get better distribution in some key running markets
这些零售店开在关键市场 为耐克寻求更好分销渠道
The year was 1979
这是1979年
He asked me again if I had any interest
他再次问我是否感兴趣
as there were a couple of assistant store manager jobs open
当时有一些店铺经理助理的职位空缺
and he could get me into one of them
他愿意为我提供一个岗位
I had to think about it
我需要想想
It was still retail
这仍然是零售
but it was an entry point into the company
但这是进入公司的切入点
What it did offer was a direct connection with sports and business
它能提供的是运动和经营之间的直接联系
and it was working with a lot of ex-athletes. Now I call them athletes and they're jocks
而且这里很多同事都是原来的大学运动员
I'd show a little bit of respect
我应该尊敬这些人
all the things I had a passion for
所有这些 我都很有热情
Then there was the tipping point
然后是直接让我心动的
It paid me $100 a month more than I was currently making
他愿意在我现在的酬劳上 一个月多给我100美元
I'll make it
于是我接受了
So I made the leap, but with a conscious commitment to myself
我完成了跳跃 不过我向自己保证
I would do this for a maximum of five years
我干这个最多五年
then I would go get a real job and a real career
然后我会找到真正的工作和职业
Now I can honestly say I never had to go get that real job
现在来看 老实说 我再也不需要找什么真正工作了
The career thing worked out okay
我的职业生涯非常顺利
34 years later I have lived and traveled all over the world
34年后 我到世界各地旅行和居住
been to every major sporting event there is
身临其境地观看每一项重要体育赛事
met and worked with some of the smartest, most creative people on the planet
同地球上最聪明 最具创造性的人们碰面 同他们一同工作
I've met with Presidents, Prime Ministers, and World Leaders
我见过各国总统 首相 世界范围内的领袖
and call some of the greatest athletes of our time close friends
同当今体坛最伟大的运动员称兄道弟
I have a pretty good gig to say the list
要列名单的话 这会很长
So here I am, celebrating with you here today
今天 我在这里同你们一同庆祝
and I'm truly exited about that
对此 我非常激动
As I thought about how to approach this conversation
准备这次演讲时
many different ways crossed my mind
我想到过很多思路
but what I landed on was something that has served me well over my career
但我最终打算讲对我职业生涯意义重大的东西
Let's keep it simple
简单点
So what I want to do
我想做的是
is ask and attempt to give some insights on 3 simple questions
提出三个简单问题 并给出我的个人理解
First, what do you want to do?
第一是 你想做什么
Second, what should you do?
第二是 你应该做什么
And third, what do I hope you do?
第三是 我希望你做什么
Obviously I don't think they have the same answers
显然 我不认为这些问题答案都是一样的
Let's start with "What do you want to do?"
首先看 你想做什么
For me, as I said, the first thing on my list, celebrate
在我看来 要做的第一件事就是庆祝
You've earned it. Go ahead
你们赢得了荣誉 庆祝吧
Personally, I recommend this for everyone
个人而言 我把这个建议给每个人
Spend a long 4 years for some of us
很多人都是花了四年时间
maybe a little longer for the rest
有些人可能花了更久
Graduation represents one of the most important milestones in your young careers
毕业是年轻人生涯中最重要的里程碑之一
Now, how long you celebrate?
庆祝多久呢
A day, a week, a month, a year
一天 一周 一个月 一年
some of you, you might even take a lifetime. That's okay
有些人甚至可能庆祝一生 这都行
Everyone has their own "clock"
每个人都有自己的"时钟"
and how fast or slow yours ticks, is entirely up to you
加快还是放慢运转的频率 完全取决于个人
There's no one to tell you what, or when, or where you have to be or do
没有人告诉你 何时何地该做些什么
So whenever the celebration ends
在庆祝完了之后
then comes that ultimate question: now what?
这个问题终究会出现 下面怎么办
We all face it and I will make few guarantees to you today
我们都会面临这个 我今天敢担保的东西很少
-- in fact, I won't make anymore --
我也不会再进行任何担保
but here is one
但这里有一点我敢担保
you will all answer it differently
所有人的答案都会不同
There is no right or wrong answer to this one
这个问题的答案没有对错之分
These are always the type of questions I like
我总喜欢这样的问题
Some will choose the arts, some will choose the sciences
有些人会选择艺术 有些人会选择科学
and some will choose to pursue higher degrees of academics
有些人会选择攀登更高的学术高峰
some will pursue business, and some may also want to enter politics
有些人会去经商 甚至有些人会进入政坛
But all of you should think you can change the world
但所有人都应该坚信 你们能改变世界
Because you can
因为你们有能力
Your generation has the blessing of timing, and you know what they say --
你们这一代人获得了时机的青睐 有人说
timing is everything
时机就是一切
Excuse me
对不起
We live in a global community today
对不起
one that offers tremendous opportunities
这个世界提供了大量的机会
We can connect and communicate instantaneously with each other all over the world
不管在世界什么地方 人和人之间都能够即时通信
We know more about each other than at any time in history
比起人类历史以往任何时候 人之间的相互了解都更多了
That knowledge can also bring conflict --
这种接触可能会导致冲突
between cultures, religions, even generations
出现在不同文化 不同宗教 甚至不同代人之间
And these will become bigger and bigger issues
如果我们不认识到世界只有一个
if we don't all understand that we only have one world
这个问题将变得越来越严重
There really isn't anywhere else to go
要知道 我们没有别的地方可去
Life on earth is our only option, and it's a good one
生活在地球上是我们的唯一选择 这个选择也很棒
But we need to adapt and change
但我们需要适应和改变
environmentally, economically, and even socially
环境上 经济上 社会上都是如此
if we're going to keep it viable
这样我们才能立足
Our world needs to evolve
世界需要演变
and you are the people who will lead the evolution
而你们将是引领变革的一代
Your generation is moving and creating expectations
你们这一代人正以不断加快的速度前进
and solutions at an increasingly accelerated speed
并创造出新的希望和解决方案
Don't let up on that
不要放松
Get involved, form an opinion, and make a difference
投身其中 提出见解 变革世界
You can, and I would challenge all of you
你们可以的 我向你们所有人提出挑战
you must for all of our sakes, whatever the pursuit
你们也必须这样 不管你们追求的是什么
I can only relate to my own experiences
我所能分享的也只有我自己的经历
You may feel like you need to create a master plan
你可能会觉得 你需要一份总体规划
target a final destination and define your expectations
定位终极目标并明确自己的期望
My advice: Don't restrict yourself to anything specific
我的建议是 不要限制在具体的事物中
at least not yet
至少目前不要
I have been fortunate enough to have traveled from the jungles of Africa
我很幸运 能够从非洲丛林旅行到
to the urban jungles of the world's biggest cities
世界最大城市的都市丛林
I have seen hope in the faces of children living in conditions
一些儿童生活在你们难以想象的糟糕条件之下
that you would find hard to imagine
我看到过他们渴望的表情
I can assure you the human spirit is alive and well
我敢向你们保证 人文精神会一直发扬下去
Find a way to tap into it and you'll learn a lot about yourself
设法置身其中 这会让你学到很多
You're smart -- smarter than any generation before you
你们很聪明 比以往任何一代人都聪明
But you're not wise, not yet
但你们现在还并不睿智
Wisdom will come with time. So respect it
智慧需要时间的积累 对此保持敬畏之情
Whatever you choose to do, make sure to include some options
不管选择做什么 务必用心选择
Stay open to new ideas and opportunities
对新理念和机会要保持思想开放
What you want to do, where you want to live, or even how you want to get there
你想做什么 想生活在哪 甚至想如何到达那里
You will never have more freedom than you have right now
你们永远不会再像现在这样 如此自由
Make the best of it
务必好好加以利用
There are several characteristics I think are critical to achievement
有几条特质 我认为对成功至关重要
One of the most important is curiosity
其中很重要的一条就是好奇心
It leads to asking the question: Why or even why not?
它让你思考 为什么 为什么不 这样的问题
A lot of the most amazing innovations of our time
当下很多令人惊叹的创新
have come out of that one simple question
都源自于这一个简单问题
It's a good one
这个问题很好
Some others are listening, learning, and collaboration
还有一些包括 倾听 学习 协作
I was once at a conference
我曾经参加过一个会议
with some of the smartest people in the world
与会者都是全世界最聪明的人
actually a little intimidating to be honest
老实说 这有点吓人
and someone said to me "Remember
有人跟我说 "记住"
there are a lot of really smart people in the world
"世界上有很多聪明人"
and most of them don't work for you"
"他们大多数都不为你工作"
A good idea can come from anywhere
好主意能来自任何地方
and to be a lifetime learner is a great characteristic to develop and to utilize
活到老学到老 是一个值得开发和利用的伟大特质
OK, let's go to "What should you do?"
好 再看 你应该做什么
Well, my advice: Keep your options open, as I said
我的建议是 保持选择的开放性
and create some "guardrails"
并建立起一些"护栏"
from which you can evaluate these options
以此来评估这些选择
When I say "guardrails" what I mean is
我这里"护栏"指的是
you have to figure out
你需要弄清楚
what is it that makes you fulfilled
什么能够让你有成就感
What are your passions?
你的热情在哪里
What will make you feel satisfied at the end of the day?
做什么最终能让你感到满足
If you talk to anyone that has achieved personal success
不管你去问哪个取得了个人成功的人
they will all tell you they have followed their passions
他们都会告诉你 他们追逐着自己的热情
It's critical to success and self-fulfillment
这是成功和自我实现的关键
so take some time and figure out what it means to you
花些时间 弄清这对你意味着什么
It will help
这会很有帮助
Expectations
期望
Oh yeah
期望
They are always part of the mix
这总是组合的一部分
A key point? Whose expectations are you trying to fulfill?
关键在于 你要实现谁的期望
Your parents? Your friends? Professors? Siblings?
父母的 朋友的 教授的 兄弟姐妹的
Significant others or your own?
另一半的 还是你自己的
There's only one that really matters
只有一个是真正重要的
only one that you have complete control over
只有一个完全处于你的掌控
Make sure you know how to answer that one first
务必确保你能先实现这一个
Then you can deal with all the rest
然后再去处理其它的
If you don't, you'll wake up some morning and ask yourself
否则的话 某天早上醒来 你会问自己
"how did I get here?"
"我怎么到达这里的"
Now that's not always a bad thing
当然 这并不总是坏事
I pretty much do that every day
我基本每天就是如此
I can't believe how incredibly fortunate I've been
我无法想象我有多么幸运
I have stayed at the same company for 34 years
我在同一家公司待了34年
Sometimes I have to stop and ask myself why?
有时 我会停下来问我自己 为什么
The original plan was to stay a maximum of five
最初的计划是 顶多待5年
I had options along the way
这期间我也有别的选择
but I realized there were three questions
但我意识到 有三个问题
I had to be able to answer every time I considered another opportunity
我必须得到肯定的答案 其它机会才值得考虑
whether it was inside or outside of Nike
不管是在耐克内部还是外部
First: Was I confident and prepared to be a success in the new role?
第一是 在新角色上我是否做好了准备并有信心成功
Because success breeds opportunity
因为成功孕育着机会
Second: Was it an opportunity that allowed me to continue to learn new things?
第二是 这个机会能否让我继续学到新东西
Because you don't know what you don't know
因为你总有不知道的东西
And finally: Was it something I really had a passion for?
最后是 这件事我是否真的有热情
Because boredom will never allow you to do your best
因为做厌烦的事将永远无法发挥你的最大潜力
Beyond that, I didn't have a plan
除此之外 我没有规划
I felt that if I could answer those three questions in a positive way
我觉得 只要我能肯定地回答这三个问题
I go ahead and take the role
我就会拿下这个角色
I considered changing companies along the way
中途 我考虑过要不要换一家公司
but in the end
但最后
Nike always allowed me to answer those questions over the span of my career
但最后
I used the term "journey" earlier
之前我用到过一个词 "旅途"
It's an important nuance
这是一个很重要的词
because I believe that's what we're all on
因为我相信 我们所有人都在旅途中
It's not a sprint, although it's going to feel like one at times
这不是冲刺 虽然有些时候感觉有点像
One of the things we all learn over time is patience
随着时间的推移 我们都会学到一点 就是耐心
not a term I've ever been comfortable with for most of my life
我人生大多数时候 并不总能很好地驾驭它
but certainly something I've learned to embrace
但这一点显然值得我去学习
It really struck me when I moved abroad and had to adapt to a foreign culture
我到国外的时候 适应外国文化总让我倍受打击
It was one of the greatest learning opportunities of my life
但这也是我人生中最好的学习机会之一
I finally learned there was more than one way to solve a problem
我最终学到 解决问题的方式总是有很多种
more than one way to create an opportunity
创造机会的方式不止一种
and more than one way to communicate a message
传达信息的方式也不止一种
It changed my perspective on almost everything
这改变了我对几乎一切事物的看法
and really created the opportunity and capability
为我创造了机会 让我能够
to run a multi-billion dollar global brand and organization
有效运营一家数十亿美元价值的全球品牌和组织
It's a journey
这是一段旅途
Make sure you set yourself up to enjoy it
确保你做好准备 享受这段旅途
For you and your generation
对于你们这一代人
you will have more responsibility and opportunity than any generation in history
你们的责任和机会比以往任何一代人都多
Now that may sound a bit daunting
这可能听起来有点让人畏缩
It is
确实是这样
Now it's your turn to contribute, to lead and to find your way
现在轮到你们来贡献 来领导 来找到前进的道路
The good news is you're also the most capable generation ever
好消息是 你们也是迄今最能干的一代
You're better educated, you have a more global perspective
你们受过更好的教育 你们有更好的全球视野
and you are armed with all the mistakes that have preceded you
而且你们站在前人的所有经验教训基础之上
I believe we're in good hands, but it's time for you to answer the bell
我们的时代逐渐远去 现在轮到你们接受挑战
So that brings us to "What do I hope you'll do?"
最后一点是 我希望你做什么
I hope that you want to change the world
我希望 你想要改变世界
Make it a better place
让它成为更美好的地方
We can't continue to live the way we have
我们无法继续现在的生活方式
We're running out of natural resources
我们正在用尽自然资源
We're altering ecosystems and slowly destroying our planet
我们正在破坏生态系统 并逐渐毁灭这颗星球
Our planet is big, but it's not infinite
地球很大 但不是无穷尽的
It's not about using less
重要的不是用得更少
It's about doing it differently
而是采取不同做法
That's where you come in
这正是需要你们的地方
Look for new ways to create things, new ways to use things
探寻新方式来创造事物 来使用事物
and different ways to dispose of things
来处理废弃事物
Our planet has its limits
地球有它的极限
but limits create opportunities to innovate
但同时 极限又会创造出创新机会
and to get to a different place
让世界变得完全不同
I hope you lead mankind to a place of respect and understanding
我希望 你们将人类引向尊敬和理解
Our world gets smaller every day
世界每天都在变小
It's a world of the 24 hour news feed
这是一个24小时新闻动态播放的世界
a world of transparencies
一个透明的世界
and a world that societal norms are evolving at lightning speed
一个社会准则风驰电掣般演化的世界
Respect and understanding will be critical to avoid conflict
尊敬和理解是避免冲突的关键所在
and that will take leadership and participation
这需要领导和参与
So have an opinion
拥有自己的主见
Get involved
投身其中
And you can make a difference
你们能改变世界
I hope you won't be afraid to fail, that you'll remain curious
我希望 你们别害怕失败 保持好奇心
and that you'll always ask the question, "why or why not?"
时刻记得问 为什么 或为什么不
that you will never be satisfied with the status quo
永远不要满足于现状
that you'll seek a different path, solution, or direction
持续探寻不同的道路 解答或方向
that you'll always look to make it better
总要想着做得更好
I hope you take care of your mind and your body
我希望你们让自己身心健康
We only have one of each, and they're not really transferable
每个人是唯一的 这是无法转让的
The next generation is the first generation
可能从下一代人会开始出现
that may see a shorter life expectancy than their parents
子辈不如父辈预期寿命长的情况
Inactivity is killing us
久坐不动正在置我们于死地
Stay active
多运动
Keep moving
永不止步
And finally I hope that you all take the time to figure out your passion
最后我希望 你们能花时间确定自己对什么有热情
and that you follow it
然后追随自己的热情
Build your life and career around it
在热情周围构建自己的生活和职业
If you're lucky, they will become the same
走运的话 它们会一致
You'll embrace it and you'll find both success and fulfillment
你将会拥抱它 你会找到成功和满足
It doesn't get any better than that
没有比这更好的事情了
And finally as I mentioned up front, it's quite an honor to be here
最后是我提到过的一点 很荣幸能站在这里
so I hope all of you get a chance to come back 35 years from now
我希望 你们所有人在35年后都能回到这里
and talk to the graduating class of 2048 about what you hope for them
给2048届毕业生讲 你们对他们的希望
Congratulations everyone, and good luck. Thanks
祝贺所有人 祝你们好运 谢谢